Parasol Co (18)

Parasol Co is a California-based brand dedicated to providing premium, eco-friendly baby products. Founded in 2016, the company set out to address the lack of innovation in baby care, particularly concerning diaper rash prevention. Their flagship product, the RashShield® diaper, is designed to keep babies comfortable and rash-free by utilizing breathable, hypoallergenic materials. These diapers are chlorine-free, fragrance-free, and made without harmful chemicals, ensuring safety for sensitive skin. Parasol Co also offers a subscription service, delivering natural baby essentials like wipes, shampoos, and lotions directly to customers' doors. Parasol Co is committed to sustainability, being the first diaper brand at Target to receive both Target Zero and Target Clean certifications Show Less